Privacy Policy
Effective Date: February 11, 2025
Last Updated: February 11, 2025
1. Introduction
Back 2 Normal Physical Therapy (“Company,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://back2normalpt.com (the “Site”).
By using the Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our Site.
2. Information We Collect
We collect both personal and non-personal information to improve our services.
A. Personal Information You Provide
When you interact with our Site, we may collect the following personal information:
· Contact Information: Name, email address, phone number, mailing address
· Appointment & Consultation Details: Information you provide when scheduling services
· Billing Information: If you purchase a product or service, we collect payment details (processed through secure third-party payment providers)
· Health & Wellness Information: If voluntarily shared in our forms or consultations
· Communications: Messages you send to us through forms, emails, or chat
B. Automatically Collected Information
When you visit our Site, we may automatically collect:
· Log Data: IP address, browser type, device type, operating system, and referring website
· Cookies & Tracking Technologies: We use cookies and analytics tools to enhance user experience and gather Site usage data
You can adjust your cookie preferences through your browser settings.
C. Information from Third-Party Scheduling Software
We use Mindbody software to facilitate appointment scheduling through our website. As part of this process, Mindbody may collect and store your personal information. The collection, use, and storage of your information are subject to Mindbody’s Privacy Policy, which you can review here: Mindbody Privacy Policy.
Use of HENO Electronic Medical Records (EMR) System
Back 2 Normal Physical Therapy utilizes HENO as our electronic medical records (EMR) system when you become a client to securely manage patient records, treatment plans, and billing. HENO may collect, store, and process your personal health information (PHI) as part of our patient care services.
Your information is handled according to HENO’s privacy policies, which comply with HIPAA and other applicable privacy regulations. You can review HENO’s full privacy policy here: HENO Privacy Policy.
By receiving services from Back 2 Normal Physical Therapy, you acknowledge that your health records will be maintained and processed through HENO, and that HENO may collect and analyze certain non-personally identifiable data for operational and analytical purposes.
Use of WIBBI Electronic Home Exercise Software
Back 2 Normal Physical Therapy utilizes WIBBI as our electronic home exercise software program to provide patients with customized exercise plans, track progress, and enhance treatment outcomes. As part of this service, WIBBI may collect and process personal information, including exercise data and user interactions within the platform.
Your information is handled according to WIBBI’s privacy policy, which outlines how they collect, store, and protect your data. You can review WIBBI’s full privacy policy here: WIBBI Privacy Policy.
By participating in our home exercise programs, you acknowledge that your exercise-related data may be stored and processed through WIBBI. This information is used solely to optimize your treatment plan and enhance your rehabilitation process
If you have any questions about how your information is stored or used within HENO, Mindbody or WIBBI, please contact us at:
📧 Email: healing@back2normalpt.com
📍 Address: 465 2nd Ave N, Suite A, St. Petersburg, FL 33701
3. Consent for Communications
By providing your contact information through our website—whether for on-demand educational downloads, 15-minute free consultations, newsletter subscriptions, or other opt-ins—you consent to Back 2 Normal Physical Therapy using this information to communicate with you. This may include sending you:
✔ Promotional materials
✔ Updates about our services
✔ Educational content and newsletters
You can opt out of these communications at any time by following the unsubscribe instructions provided in our emails or by contacting us directly at healing@back2normalpt.com.
4. How We Use Your Information
We use your information to:
✔ Provide, operate, and improve our services
✔ Schedule and manage appointments
✔ Send newsletters, educational content, and promotional offers (with opt-out options)
✔ Respond to inquiries and customer support requests
✔ Process transactions and send purchase confirmations
✔ Prevent fraudulent activities and enhance security
✔ Comply with legal obligations
5. How We Share Your Information
We do not sell, rent, or trade your personal data. However, we may share your information with:
· Service Providers: Third-party vendors assisting with website functionality, payment processing, email marketing, and analytics
· Legal Compliance: If required by law, regulation, subpoena, or government request
· Business Transfers: In the event of a merger, sale, or acquisition
All third-party service providers are required to protect your data under strict confidentiality agreements.
6. Your Rights & Choices
You have the right to:
· Access & Update Your Data – Request to view or update your personal information
· Opt Out of Marketing – Unsubscribe from emails via the “unsubscribe” link in our emails
· Delete Your Data – Request deletion of your personal data (subject to legal obligations)
· Manage Cookies & Tracking – Adjust browser settings to refuse cookies
To exercise these rights, email us at healing@back2normalpt.com.
7. Affiliate Disclosure
Back 2 Normal Physical Therapy participates in affiliate marketing programs, meaning we may earn a commission for recommending certain products or services. These partnerships do not affect our recommendations, and we only promote trusted wellness-related products.
8. Security Measures
We implement strong security measures to protect your personal data from unauthorized access, loss, or misuse. However, no method of transmission over the internet is 100% secure. Please take necessary precautions when sharing sensitive information online.
9. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for their privacy practices, and we encourage you to review their privacy policies before providing any personal data.
10. Children’s Privacy
Our services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us, and we will take appropriate action.
11. Changes to This Privacy Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated “Last Updated” date. Your continued use of the Site after such changes constitutes acceptance of the updated policy.
12. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
Back 2 Normal Physical Therapy
📍 Address: 465 2nd Ave North Suite A, St. Petersburg, FL 33701
📧 Email: healing@back2normalpt.com
